What is Google Analytics and Why Is It Important? Google Analytics is a free web analytics tool provided by Google that helps you track and analyze your website traffic. It offers powerful insights that allow you to understand your audience, monitor performance, and make data-driven decisions. What is Google Analytics and Why Use It on Blogger? Google Analytics 4 (GA4) is the newest version of Google’s analytics platform, replacing Universal Analytics. Unlike the old version, GA4 focuses on event-based tracking, better cross-device reporting, and more AI-powered insights. In 2025, GA4 is the standard for website tracking, and it’s completely free. Whether you're a hobby blogger or a serious content creator, it provides crucial insights into who visits your site, what they do, and how they found you. Key Benefits for Blogger Users: Know your audience – Understand who’s visiting your blog, where they’re from, and what devices they use. Track performance – See which posts are popula...